中国seo论述

搜索在搜索引擎正在变得越来越广泛。

虽然，三分之二或者更低的调查，但根据Hitwise的研究，分析2008年2月间和2009年2月，其重量的总数量则下跌。
扩大了关键字搜索的程度，扩大的是它的年度增长到了8使用关键字或多个条件，使它的搜索量增加了20 ％ 。
 

注册的复杂的时候，搜索？毫无疑问，产生广泛的搜索结果更具体的，即通用搜索，但在何种程度上增加了关键字是有益？

 
来源：市场营销图表

78.9 ％的搜索引擎优化的任务是在内部。这是奇怪，因为，仍然保持神秘的操作，从行动应得到执行，以实现良好的自然搜索排名。

但是，许多人依靠他们的内部能力。

相反，管理的一项运动的赞助商链接外包以93 ％的公司。

从投资金额的比较是不公平的：它投资120亿美元的广告，只有15亿美元的搜索引擎优化。

也就是说，搜索引擎优化市场还有很多的增长潜力。

这一信息来自赞助的一项研究搜索引擎营销专业组织。

搜索引擎使用的程序来检索网页，并确定新的网页和最新的网页，包括在其索引中。这些通常被称为机器人，或爬行蜘蛛。但也有其他方式的搜索引擎获得信息的网页，它可能包括在搜索结果中。

阿白皮书从Google的Sitemaps ：超越抓取的召唤（ PDF格式） ，检查的效力， XML的网站，其中Google宣布作为实验要求Google在2005年的Sitemaps 。实验似乎取得了成功。

XML的Sitemaps是让网站所有者，以帮助搜索引擎索引的网页，他们的网站，通过使用一个XML站点地图。雅虎和微软加入Google在增加支持XML的Sitemaps后不久，和一套网页的Sitemaps协议解释启动。

该文件告诉我们，大约35一百万个网站发布的XML的Sitemaps ，截至2008年10月，提供数据的数十亿网址。虽然XML的网站已通过了大量的网站，我们没有多的信息从任何一个搜索引擎就如何对您有帮助这些Sitemaps已，他们如何可能被用来与网络抓取程序，如果他们作出差异获得多少网页索引，以及如何迅速。
本文回答一些问题，以研究如何利用XML的SitemapsGoogle在发现新的网页，以及新的内容，已经编入索引的网页，以及个案研究的三个不同的网站-亚马逊， CNN和PubMed的。

亚马逊的做法到XML的Sitemaps围绕着大量的网址列- 20万美元，以及增加新的产品定期进行。他们还采取努力，表明了规范，或最好的网址版本，产品的网页在他们的XML网站地图。

CNN的做法到XML的Sitemaps注重帮助搜索引擎找到增加了许多新的网址每天，也是典型的问题，解决他们的网页。

PubMed的有一个庞大的档案列出的URL他们的XML的Sitemaps ，几乎没有改变大多数人随着时间的推移，和变化率的网址列为每月。

一个地区的研究仅限于五点〇 〇亿网址，因为他们被发现在XML的Sitemaps ，它主要集中于决定是否使用XML的Sitemaps列入提供更高质量的网页比使用单独的检索程序，而不考虑网站地图信息。

另一个方面的研究在五十○点零零亿网址被认为双方的XML的Sitemaps ，并发现了网页，通过网络检索程序，来确定，如该办法显示最新鲜的版本的网页。看来，网站的方法找到了新的内容更快：

下一步，我们研究这两个检索系统， Sitemaps并发现，第一次看到的网址。我们进行这次测试的数据集组成的超过50网址被认为是这两个系统。根据最新的统计数据的时候，写作， 78 ％的这些网址，看到的第一个网站相比， 22 ％被认为通过首次发现。
最后一节论述了如何从XML Sitemaps的信息可能是所使用的搜索引擎，以帮助决定哪些网页抓取网站第一。

如果您使用XML的Sitemaps到您的网站上，您可能会发现一段有趣的个案研究，它说明如何亚马逊， CNN和PubMed的组织和利用这些Sitemaps 。

如果你不使用XML的Sitemaps在您的网站上，您可能需要通读本文，并考虑将其添加。

Search Engine Marketing for the development of the meaning of marketing, Baidu with “revolutionary” to describe such a word.

Infinitely close to the demand, the relentless pursuit of corporate marketing. That have emerged in recent years to pursue a variety of innovative forms of advertising means of communication, trying to occupy every consumer space. But in essence, most of them did not shake off the so-called innovation of the shackles of traditional marketing, because consumers do not necessarily place the activities of the existence of consumer demand

The construction of web awareness is the crux of a marketing strategy. Most marketing efforts are directed to this very important stage, or at least so it should be.

My professor of Digital Marketing Dave Chaffey (IDM – London) has spent many hours of lessons to get me in the head how important but also difficult to build its brand in the new so called marketing.

Let’s see how to make your brand “strong” through search marketing.

We can divide the stages of this work into four main sections. Vediamole one by one:

pay per click：

The pay per click is often used incorrectly to achieve only short-term goals: traffic and conversions. Especially in this time of financial crisis and recession, I noticed that many companies have reduced the budget aimed at reducing Web Marketing especially the keyword bidding for more generic (those used to make branding).

Anyone who has studied marketing knows that in reality the true value of their business lies in the value of the brand. A strong brand is critical to ensure its future and to increase still further the value of the company.

Through paid search (especially adwords) should buy keywords that are part of our business are associated with the ads that contain the brand communication and a “strong”. Different groups should be created so as to divide as much as possible depending on our market.

Not too much to take the cost for conversion of these ad groups. This study mainly to associate its image in certain areas. The keyword that you buy do not have to be too general or broad. There you have to do the usual questions that are in the marketing plan: “What differentiates me from my competitors?” “What are my strengths?” and then “What and how I want to communicate?” Here is an invented case study:

I have a company that sells vacuum cleaners. The first thing you should do is what differentiates me from my competitors and what are my strengths. Then I have to ask what I want to communicate to my target audience. Sell vacuum cleaner very cheap and can be distinguished in addition to the price for the fact that they consume little and are lightweight. Once the reasoning we are going to create our group turned to the branding.

In our case we can create different groups. One could for example be a group addressed to whether the product. Keyword Some could be “economic vacuum cleaners, low-price vacuum cleaners, vacuum cleaners best price …”. Ads should include the brand and a strong message to the effect that so remind me. For example: Pinco Pallino sells vacuum cleaners at the lowest prices on the web.

Another group may be targeted for example to light: “light vacuum cleaners, vacuum cleaner light …” and so forth. The ad must communicate and to remember the name of the brand as well as the “lightweight vacuum cleaners”

We can also create a much more generic, with very broad keyword like “vacuum cleaners”. This allows users to join the brand as keyword. Attention to prices. In order not to spend capital to decide to invest only a small daily budget on groups and especially the general use of the function. Some times are better than others to appear, depending on the market.

Important is the landing page, even at branding. I personally advise you not to use the Home in these campaigns, but pages designed specifically for branding and communicating something powerful.

The same thing you do with more banners, and video using the visual effect: color, slogan, logo. The visual memory is crucial in marketing and should be exploited even with the paid search through the various networks available (adwords, Yahoo! Search Marketing).

Organic Search

This is one of my favorites. There are very few in Italy, marketer and therefore companies who work on building the brand through organic search. Probably because the message you pass may seem less obvious. But it is not.

One study showed that 41% of users think that sites that appear at the top of search engines are the leader in its niche market. We need to play with this “ignorance of the less experienced users of the Internet.” Ignorance in the sense not of course offensive. It ‘important to be up there, especially with the keywords mentioned above. Probably not the ones that concern us in terms of conversion, but are essential for branding. The metadescription be optimized to best just like you when you create an ad on Adwords. We need to impress and be remembered!

  One strategy would be to create special content for this purpose. Always keep in mind the 4 P of marketing (Product, Price, Place, Promotion). Displace your competitor, raising your strengths. It may be in the product, service, but also in the price or the fact that it is a good or service for only a certain niche. The tests are essential. The Search Marketing always follows the rules of the old marketing.

Course content that are created for this purpose should be driven with a good link building campaign, being always attentive to the keyword anchor used. Also help the growth of the brand.

Blogging and Video

The blog is one of the best tools to strengthen its brand. E ‘a way to be able to differentiate. Use this to make it clear to your users who are the real experts in your field. This must be a source of direct communication to your target audience. Use it to listen (via the comments). The blog is typically easier to place, especially if they are updated frequently. Can bring much traffic from the Natural Search and if I used the weapon may be more. The Video is just as important, often used with the blog. To make you understand what I am talking about do you see this wonderful advertising campaign of a famous American company that manufactures and sells a product boring. The blender. Through a blog and videos have made the product attractive and shot a thousand of their brand awareness. They have surprised everyone in america and remember them. Especially those looking for a mixer. Watch the website / blog dedicated to their brand building: Will It Blend?

Social Media

Could not miss the latest arrival, but now always cornerstone of search marketing. The Social Media. The first trick is simple: be there! What seems to be little, but I assure you that companies that exploit social media for branding are very few.

Decide what are the sites on which to be depending on your market. Create groups, participate, ask to see. The social media is a big square with many people and stalls. Strategies on how to act may be different. Every market has its opportunities. Use the old rules of marketing, work forever.

For a portion of the budget and your efforts to the Brand Building. E ‘of vital importance, particularly in a time like this where the economy will be out of all the companies “anonymous.”

In the next

网络社区里相互交流着各自电子商务战绩。主流意见颇为一致，那就是2009年3月下旬以来，B2C网络订单普遍下降，并且在持续中。

对此，笔者从另一角度做一番感悟。

下图是笔者在Alexa上选取左岸女人vs开心网的三个月中访问用户的停留时间对比截图。

从中我们看到明显变化：3月份开始，一个购物型网站和一个娱乐型网站各自用户停留时间分别出现明显拐点。

我的结论是:

1，网络主体人群在当下网络环境中的“活动能量”是守恒的。更多人经济状况并没有变化，但行为发生“迁移”，从消费迁移到网游或其他娱乐中。
2，“迁移”主因是消费信心的下降。对全球经济的社会舆论是这种变化的主因。

注：网络购买与（PV×Time）可以被认为是正关联。

引用：http://john.ibozu.com/2009/04/07/b2c-recession-time/

Many SEO china technics focus on china search engine submission, meta tags, backlinks, and other such methods. While these types of approaches do work, they can be complicated for SEO beginners. And, these techniques can be time-consuming. There is, however, one SEO technique that is perfect for beginner website owners.

This SEO method is quite simple, and should really be the very first technique on which every website owner focuses. All it involves is writing good content.

Many people underestimate the importance of good content on a website and instead put a great deal of time into site design and the aforementioned SEO techniques. But, what these people fail to realize is that without good content, visitors will not enjoy your website. It is unlikely that anyone will visit your site–and, even if they do visit, they will probably not ever come back because there will be nothing to compel them to return.

Good content is what makes people spread the word about a website. Good content is what gets people to sign up for an RSS feed or email newsletter. It is what makes people bookmark articles or pages of a website on various social bookmarking sites–which, in turn, helps to advertise a website. Good content is what makes people email their friends about what they just read about. Without good content, it doesn’t matter how many “share this” or “email this” buttons you have after your articles; no one will want to share what you have written on your website, anyway.

Now, writing good content does not necessarily mean that a person needs to write essays of immense length. Nor does it mean that anyone expects website owners to pen great pieces of literature. Instead, writing good content simply means that the articles and text on the website need to be clear, interesting, and valuable to the reader in some way.

Think about it like this–you would not visit (or revisit) a website that contained no valid or useful information. You would not go to a site that was difficult to read because the text contained dozens of grammatical errors. And it goes without saying that any website that you found to be boring would be one from which you would quickly click away.

So, website writers need to write text in such a way as to keep them interested. But, not only that, writers need to make sure that their content attracts readers in the first place. An article may have good content, but it doesn’t serve a purpose if no one comes to read it, after all.

The way to write good content that attracts readers is through the use of keywords. There are many keyword tools on the internet; choose one that will give you suggestions of which keywords to use in any given article. If you use those keywords for a certain percentage in your article (perhaps from 2% to 5%, though recommendations on this percentage vary), you will likely attract many more readers than if you did not use the keywords.

Writing good content is more important than most other SEO techniques. You have probably heard the phrase, “Content is king.” This is never truer than on the internet. For every website subject, there are hundreds–if not thousands–of websites devoted to that subject. So, every website has competition; in fact, many websites have a great deal of competition for readers. Without stellar content, a website has little hope of keeping readers–readers will simply head to one of the other hundreds (or thousands) of sites devoted to the same subject.