诚然，网络大部分网站令人昏昏欲睡。为什么？
死气沉沉的网页内容也！
最直接也是最重要的两条原因是缺乏，
人们喜欢美女图并非贪婪美色，而是其具有视觉上的亲和力。自然微笑、可掬憨态的人或动物都具强的亲和力。
视觉上，网页中有可亲的人像，页面也活了。
关于价值描述，我们之前讨论有许多。核心一条是摒弃死板的功能描述，展示活力的价值描述。告诉目标访问客户，您产品或服务为他/她带来怎样的利益价值。
网页视觉亲和力与内容营销文案相得益彰，共同发挥功用。
如下为一实例。
右侧微笑的女孩手把展板，目视其中内容。中间精炼文案在视觉上被突出出来，强有力地吸引读者目光注意力。
您网站有亲和力吗，有利益和价值描述吗？
信息来源：《视觉亲和力与营销文案相得益彰》
Singapore Headhunters say they have seen a significant increase in interest from bankers in the US wanting to work here. This is hardly surprising, given that 65,000 jobs have been cut by the world’s biggest banks and securities firms over the past 10 months as mortgage losses and writedowns for financial institutions reached US$319 billion, Bloomberg data showed. And with consolidation and streamlining on the cards, more jobs are in danger.
‘The number of candidates from the US looking to relocate to Asia has probably at least tripled or quadrupled compared to last year,’ noted Fabrice Desmarescaux, head of financial services for Asia Pacific at headhunter Spencer Stuart. ‘It used to be difficult to get any senior finance professional in the US interested in moving to Asia. Now we are getting way too much interest!’ he exclaimed.
David Jones, managing director of Asia Pacific at recruiter Robert Half, concurred, pointing out: ‘We have seen an increase in the number of resumes of about 200 per cent from North American applicants seeking employment in Asia Pacific, with particular interest in Singapore.’
I DO have a soft, fluffy towel that I won’t let anyone else in my home touch though. I’m even careful about not snagging it with my engagement ring. (Lately, I’ve noticed that I have snagged many of my towels by forgetting to take off or flip around my rings…)
On a side note, I have stopped doing my monthly “Seven Favorite Things” list for now. Rather, I’ll just post about my faves as they come up. The Bamboo Towel from The Company Store is officially one of my favorite things. There are few things that are better than slipping a soft, comfy towel around myself after taking a relaxing bath or shower. On the environmental side, I like that the towels are made of bamboo (30% cotton /70% bamboo), the fastest growing woody plant in the world. I’m not sure how they make something so soft out of bamboo, but it feels nice to be able to do something good for both myself and the environment at the same time!
That’s what it was called – was aboard Shanghai’s spanking-new Maglev (magnetic levitation) train, the world’s fastest, most futuristic passenger line.
Since it’s been an astonishing seven decades since the invention of the process that was finally put to a test on the next-to-the-last day of last year, when Premier Zhu Rongji took an inaugural ride with Chancellor Gerhard Schroeder of Germany, which helped fund and build this line.Now, common cadres were having a turn.
Local media called them “joyrides,” these series of trial runs to the international airport in Pudong, across the river from Shanghai proper, that add a bit of flash to the Spring Festival.They certainly live up to the billing.
Smiles abound inside the sleek train as, with a breathtaking whoosh, it rockets to 300 kilometers per hour in two minutes flat.Overhead, like a giant scoreboard, an LED blinks out our record-breaking progress till we top 430 kph.
The Maglev is faster than any speeding locomotive precisely because it’s as much like a plane as any railroad we’ve known.
True, the train has no wings, but no wheels or engine, either.Transrapid, the German firm that developed the system, describes the Maglev as “the first fundamental innovation in the field of railway technology since the invention of the railway.”
上海郊区的工业化，有一个慢慢积累和发展的过程。工业区从无到有，从小到大，从弱到强，投资环境在不断优化、经济总量在不断扩大、经济质量在不断提高。上海六大产业基地和80个工业区基本布局在郊区，新增工业项目绝大部分已向园区集中。目前，光是这六大产业基地和市级以上开发区的总产出，就占了全市工业总产出的一半以上。闵行、松江、宝山、嘉定、青浦、南汇、金山、奉贤，均已成为上海先进制造业的重要基地。
以先进制造业发展最快的松江区为例，工业总产值15年平均递增30.8%，占全市工业总产值的比重也不断提高，由“八五”期末的3.1%、“九五”期末的5.6%到“十五”期末的12.6%。松江花功夫、下本钱，引进了广达集团、正泰集团、龙工机械、国基电子、台积电等核心企业，成为发展先进制造业的骨干团队。
工业区和产业基地的建设，对郊区发展提供了有力支撑，改变着郊区面貌，并且加快了农业劳动力向工业和服务业转移，对增加农民就业岗位、提高农民收入起到了主导作用。同时，郊区工业经济迅速发展，促进了财政收入大幅增长，财政转移支付支持农业和农村发展，为实施工业反哺农业提供了根本的经济保障。
目前，在中国，通过政府相关部门注册成立，并正式经营猎头业务的猎头公司近千家。按照以往的市场业务格局划分，大致有三种：第一种是那些著名的跨国猎头公司，然而因为政策、门槛等种种原因，很少有中国本土企业能够享受到或愿意接受他们的服务；第二种是在中国内地或香港特区注册成立，实际经营时间已经超过5年的猎头公司，他们因为专业性强、收费高、可信赖而成为中国猎头市场上真正的主流力量；第三种则规模较小，成立时间短，收费低，专业能力弱，服务水平也良莠不齐，它们在一定程度上扰乱了猎头市场的健康发展。
猎头公司要在竞争获胜，提升竞争力至关重要。提升竞争力的方法众多，可从以下几方面着手：
一、捕捉瞬息万变的市场情报。现代猎头公司无一不对瞬息万变的市场保持高度灵敏和警觉，时刻捕捉市场信息和资源。对猎头公司来说，“Information is money（信息便是金钱）”这种对信息的追求可谓“如饥似渴”。
一般情况下，传统猎头公司的情报收集包括：人才资料及信息收集；客户资料收集；竞争对手资料收集。但除此之外，更应关注如下情报的收集：政府部门的导向性政策及趋势；行业走势及市场预测；专业化领域的情报收集。
二、途径广泛的市场营销。猎头公司销售推广有各种途径，然而影响猎头公司市场营销战略成功的不仅是途径，还有更重要的因素，诸如：响亮的品牌，良好的客户关系，合理的价格，得体的包装。
三、高质量的猎头计划书。一般说来，猎头计划书应包括摘要、主体、附录三部分。摘要是对整个猎头计划书最高度的概括，它以最精练的语言、最有吸引力和冲击力的方式突出重点，一下子抓住客户的心。摘要也是“引路人”，把客户引入文章的主体。主体部分是整个商业计划书的核心，它向客户一一展示所有内容，最终说服客户，使他们充分相信你的建议和你的能力。附录部分是对主体的补充，其功能是提供更多、更详细的补充信息，完成主体部分中言犹未尽的内容。撰写附录要言简意赅、用词准确、实事求是、篇幅适度、注意包装、有明确的针对性等几个原则。
