中国seo论述

近两年，已经有越来越多的行业涉足网络营销，并且一些先知先觉的企业已经洞察到电子商务的轨道，进行了成功的探索与尝试。日前，沪上首家珠宝商德意公司（ＤＥ）开始试水网络营销。同时，该公司还联手国内领先的男性服饰直销服务商Ｃａｒｒｉｓ和资深专业健身教练的威尔士共同打造网络营销新模式。

作为首个“吃螃蟹”的ＤＥ珠宝公司董事长谢德远告诉记者，传统企业从事实业运营，从资金规模、品牌诚信、社会知名度方面拥有先天的优势。他们的推广和渗透都能获得原有品牌的支撑，也有一定的顾客基础，更容易突破诚信和推广障碍，获得高速发展。

本次ＤＥ珠宝试水网络销售的秋季新品是名为“欲望都市”的钻饰系列，以“释放自我”的口号点燃现代都市女性追寻浪漫梦想的激情和欲望，迷幻、迷恋和迷醉三组产品分别针对活力四射的青春女孩、职场生力军轻熟女和事业有成的精英女性。

评价：
按照营销学理论的理解，网络营销是企业整体营销战略的一部分，所有的营销形式都是为企业的整体营销服务的。网络营销在国内正处于相对发展的阶段，机会多，成本低，形式灵活，对于中小企业是机会无限的舞台，对于大企业则是非常有用的阵地。

近几年，我们看到有许多不同的行业都开始涉足网络行营销，足可以证明网络营销中的机会。

信息来源：东方网-2008年9月4日

诚然，网络大部分网站令人昏昏欲睡。为什么？

死气沉沉的网页内容也！

最直接也是最重要的两条原因是缺乏，

• 视觉亲和力
• 价值描述

人们喜欢美女图并非贪婪美色，而是其具有视觉上的亲和力。自然微笑、可掬憨态的人或动物都具强的亲和力。

视觉上，网页中有可亲的人像，页面也活了。

关于价值描述，我们之前讨论有许多。核心一条是摒弃死板的功能描述，展示活力的价值描述。告诉目标访问客户，您产品或服务为他/她带来怎样的利益价值。

网页视觉亲和力与内容营销文案相得益彰，共同发挥功用。

如下为一实例。

右侧微笑的女孩手把展板，目视其中内容。中间精炼文案在视觉上被突出出来，强有力地吸引读者目光注意力。

您网站有亲和力吗，有利益和价值描述吗？

信息来源：《视觉亲和力与营销文案相得益彰》

Singapore Headhunters say they have seen a significant increase in interest from bankers in the US wanting to work here. This is hardly surprising, given that 65,000 jobs have been cut by the world’s biggest banks and securities firms over the past 10 months as mortgage losses and writedowns for financial institutions reached US$319 billion, Bloomberg data showed. And with consolidation and streamlining on the cards, more jobs are in danger.

‘The number of candidates from the US looking to relocate to Asia has probably at least tripled or quadrupled compared to last year,’ noted Fabrice Desmarescaux, head of financial services for Asia Pacific at headhunter Spencer Stuart. ‘It used to be difficult to get any senior finance professional in the US interested in moving to Asia. Now we are getting way too much interest!’ he exclaimed.

David Jones, managing director of Asia Pacific at recruiter Robert Half, concurred, pointing out: ‘We have seen an increase in the number of resumes of about 200 per cent from North American applicants seeking employment in Asia Pacific, with particular interest in Singapore.’

I DO have a soft, fluffy towel that I won’t let anyone else in my home touch though. I’m even careful about not snagging it with my engagement ring. (Lately, I’ve noticed that I have snagged many of my towels by forgetting to take off or flip around my rings…)

On a side note, I have stopped doing my monthly “Seven Favorite Things” list for now. Rather, I’ll just post about my faves as they come up. The Bamboo Towel from The Company Store is officially one of my favorite things. There are few things that are better than slipping a soft, comfy towel around myself after taking a relaxing bath or shower. On the environmental side, I like that the towels are made of bamboo (30% cotton /70% bamboo), the fastest growing woody plant in the world. I’m not sure how they make something so soft out of bamboo, but it feels nice to be able to do something good for both myself and the environment at the same time!

2008年以来，我国采取紧缩性宏观政策，以从紧的货币政策和稳健的财政政策相搭配，在宏观紧缩的背景下，2008年上半年，轴承行业整体增长速度减缓，公司主要产品的需求市场，如机床行业等，增速也有减缓迹象，另外，原材料价格的上涨及人工成本的上升使公司成本控制的压力加大，这些宏观及外部的不利因素，使轴承行业面临较为严峻的挑战。

大环境的改变让轴承行业面临较为严峻的挑战，但信息的快速发展，也使我们不得不跟上潮流的脚步。轴承行业销策略从原来的传统营销到现在网络营销，与大家一起分享轴承行业的网络营销的改变-SEO策略分享：

第一、 轴承网站导航是很重要的，导航链接是搜索引擎蜘蛛向下爬行的重要线路，也是保证网站频道之间互通的桥梁，强烈建议使用文字链接。

操作中的注意事项有：(1)网站 (2)千万不要使用嵌入JS文件的方式实现网站导航，如果你用搜索引擎蜘蛛模拟爬行工具检测爬行到的URL，你会发现，网站导航中的链接对于搜索引擎来说根本看不到。 (3)同样不建议使用JS代码实现的下拉菜单，如果一定要的话，最少要确保鼠标划到导航区域的时候导航链接是一个文本链接，而且是可以点击的，同时，建议在网页底部增加一个包含所有栏目的文字链接区域来弥补；

第二、  轴承网站的相关性链接：相关性链接没有一个具体的模式，我们将其看待为一种策略，文章页可以列出相关性文章，同样可以列出相关性搜索结果，按照这样思路，本类下的TOP10、点击排行、上一篇文章、下一篇文章同样可以成为相关性链接。

第三、关于轴承行业的网站地图、先给大家看看我给一个进口轴承公司制作的网站地图页面,网址如下:http://www.tjnskf.com，目前已经在使用中，链接放置于网站底部，网站地图是方便用户快速查找信息的，应该在首页给予链接指向。

Henglei are experienced in the designing and manufacture of complex, custom-made holograms and have the experience to apply your hologram to all types of documents, plastic cards, products and packaging.

Hague offer a secure, efficient and high quality holographic foil application service, trusted by large corporates and small businesses across the China and internationally. Henglei can apply holograms to large or small volumes and work in partnership with you to ensure your deadlines are met.

Henglei offers high quality holographic  application  solutions including: Custom Design, Originations, Personalised Dies, Registered Holograms, Holographic Foils, etc.

　 目前，在中国，通过政府相关部门注册成立，并正式经营猎头业务的猎头公司近千家。按照以往的市场业务格局划分，大致有三种：第一种是那些著名的跨国猎头公司，然而因为政策、门槛等种种原因，很少有中国本土企业能够享受到或愿意接受他们的服务；第二种是在中国内地或香港特区注册成立，实际经营时间已经超过5年的猎头公司，他们因为专业性强、收费高、可信赖而成为中国猎头市场上真正的主流力量；第三种则规模较小，成立时间短，收费低，专业能力弱，服务水平也良莠不齐，它们在一定程度上扰乱了猎头市场的健康发展。

   猎头公司要在竞争获胜，提升竞争力至关重要。提升竞争力的方法众多，可从以下几方面着手：

一、捕捉瞬息万变的市场情报。现代猎头公司无一不对瞬息万变的市场保持高度灵敏和警觉，时刻捕捉市场信息和资源。对猎头公司来说，“Information is money（信息便是金钱）”这种对信息的追求可谓“如饥似渴”。

一般情况下，传统猎头公司的情报收集包括：人才资料及信息收集；客户资料收集；竞争对手资料收集。但除此之外，更应关注如下情报的收集：政府部门的导向性政策及趋势；行业走势及市场预测；专业化领域的情报收集。

二、途径广泛的市场营销。猎头公司销售推广有各种途径，然而影响猎头公司市场营销战略成功的不仅是途径，还有更重要的因素，诸如：响亮的品牌，良好的客户关系，合理的价格，得体的包装。

三、高质量的猎头计划书。一般说来，猎头计划书应包括摘要、主体、附录三部分。摘要是对整个猎头计划书最高度的概括，它以最精练的语言、最有吸引力和冲击力的方式突出重点，一下子抓住客户的心。摘要也是“引路人”，把客户引入文章的主体。主体部分是整个商业计划书的核心，它向客户一一展示所有内容，最终说服客户，使他们充分相信你的建议和你的能力。附录部分是对主体的补充，其功能是提供更多、更详细的补充信息，完成主体部分中言犹未尽的内容。撰写附录要言简意赅、用词准确、实事求是、篇幅适度、注意包装、有明确的针对性等几个原则。

10 things about the travel.co.uk website

Time for another detailed review….. lets take a look at travel.co.uk, a new website that “takes travel comparison shopping to a new level”. Its a UK based site selling mainly package holidays (at the moment) but with the intention to move into wider product sectors later.

5 things I like

Choose your booking agent and choose your holiday

This website isn’t just about choosing product – but you can choose who you are going to book with. The website takes no part in the commercial transaction between the customer and the agent.

You should be aware that none of the products and services that appear on the Site are provided by us.  They are provided by third parties over whom we have no control.  You should satisfy yourself that you wish to purchase these products or services before contracting with those third parties.  The third party providers will be supplying products and services on their own standard terms and conditions which can be found on the booking forms for the relevant product or service on the Site.

This makes a change from most online travel agency websites which tend to be about sending customers direct to suppliers.

Support for the Travel Trust Association (TTA)

Interestingly they are also taking TTA bonded agents. Great news for the smaller travel companies out there.

Shortlist

A quick view of your shortlisted items….. and you can drag and re-order…. 

And you can compare items in your shortlist side by side:

Only negative on the shortlist is that the cookie seems to be session based – so if you close your browser and revisit the site – the shortlist is gone (Virgin Holidays, for example, maintain an unsaved shortlist even if you close your browser)

Calendar

A nice calendar with price bar chart below:

However I selected the £171 price for the 9th of July…. and a popup comes up. In the modal popup an AJAX call goes and checks availability for that date / price combination.

While it is checking I can see full details of the product (above – and notice in the top right it says checking availability) – but then – without any warning – because the product is unavailable – the page refreshes to a page saying nothing available:

Ummm…. maybe I don’t like this date checking system after all!

They need to make the “unavailable” message appear on the details page – because otherwise I could have started to interact with the page – and be shocked when it fully refreshes to negative message. The user should be left in control of their experience….

The domain name

Yep – travel.co.uk is a pretty nice name.

5 things I don’t like

Spelling of accommodation

One of my pet peeves on travel websites is seeing the word accommodation misspelt. It really winds me up. Unfortunately travel.co.uk have fallen into this trap.

I am sure they will fix this in a jiffy!

Not clear enough benefits between one agent and another

While I like the concept of being able to select between different booking agents, I can’t see the benefits of one over another clearly enough.

The text describing the agency profile is too wordy – and too generic. Of course everyone is independent, of course everyone has experience – blah blah blah blah blah.

…. and price distinction between booking agents doesn’t help either…..

[Shows detail of Agent 1 vs Agent 2]

Minor point for the designers…. a potential usability issue here…. the page on the site is for selecting a different booking agent – but I read it initially as choose a booking agent – so I overlooked that a default booking agent had already been selected. My fix would be to repeat the defaulted booking agent in the “choose a different booking agent for this holiday” box.

Popup hell

Navigating around the site you end up with all sorts of modal / non-modal popups that contain core functionality and product details. Certainly this isn’t accessible but it may also be a problem for less than expert web users. Yes its funky and new – but tried and tested traditional user interface design works for a reason.

About us page not clear about not being responsible for bookings

The quote I listed above was from the terms & conditions. The T&Cs make it quite clear that travel.co.uk is not part of the transaction between the customer and the booking agent – however other pages don’t.

Yes on the homepage it says “booking direct with the company of your choice, right here on this site” – but this is easily missed….. and could easily be confused with booking with a supplier direct rather than booking with an agent direct.

I have a feeling this is going to cause all sorts of customer service issues down the road – and resulting bad press – unless they clearly define the proposition and explain it better to consumers.

While we are talking about the About us page – its about five times too long. No one will read what is probably one of the most important pages on the site. [People coming via online marketing will select a product, and just prior to the purchase decision, read the about us page in order to find out more about the company, and then go back to their product and book - if they were not upset by anything they read]

Help is unhelpful

The help is stuck in a tiny popup. What makes it worse is that you have a tiny scroll bar to move the help information up and down….. and the web designers have made the popup size locked (resizable=0) so even if I wanted to make the popup larger I can’t.

Frankly the help popup is pretty rubbish.

Summary

I am being tough on this site because it has been put together by one of the leading travel technology companies – and a leading travel website design team. They should (and could) be doing much better than this.

Maybe in 3 months the site will be great – but at the moment there is still a great deal of sandpapering to do – and a few redesigns required as well. No awards for this one yet. Luckily the awards season – and UK peak sales period for package holidays (January / February / March) – is still some way away!

我不喜欢的5点
1、accommodation的拼写

在旅游网站上我最讨厌的一件事就是看到accommodation（调整、适应）这个单词拼错。这着实让我发狂。不幸的是，travel.co.uk也中了这个圈套。

　　我相信他们很快就会调整好的。

2、选择不同代理商的好处不够清晰

　　我喜欢“能够在不同预订代理间选择”这样的概念，但选择不同代理商各有什么好处不够清晰。

　　描述代理情况的文字太多了，也太普通了。当然，每个代理都是独立的；当然，每个代理都有经验：全是废话！

　　代理商之间的价格差别同样没什么帮助：

　　（显示代理1与代理2的细节进行比较）

　　对设计者的小小建议：这里的可用性有个潜在问题，网页是为了选择一家“不同”的预订代理，但最初我觉得是在选择“一家代理”——我忽视了已经选择了默认的代理商。这家代理应当在“为假期选择一家不同的代理”里再次显示，但是没有。

　　3、弹出窗口垃圾

　　浏览网站你会以各种常见的/不常见的，包含核心功能和产品明细的弹出窗口告终。当然了，这是可以理解的，但对不那么内行的网站用户来说，也许是个问题。是的，这样做时髦、新潮，但基于某些原因，经过测试的传统用户界面设计更为奏效。

　　4、“关于我们”页面“不对预订负责”的主张不够清晰

　　主页上写道：“在网站上直接与你选择的公司进行预订”，这是很容易引起误会的，可能会被误认为直接从供应商那里预订，而不是向代理商预订。

　　我觉得，以后这可能会导致种种客服问题，并造成不良影响，除非他们明确主张，并且向顾客很好的解释。

　　“关于我们”页面里五次“关于”太长了。没人会去看哪个网页是网站上最重要的。（通过在线市场过来的用户选择一个产品，仅仅会在作出购买决定之前，阅读“关于我们”页面，来更多了解公司的情况。然后，如果他们对所看到的没什么问题，就会返回产品页面并且预订。）

　　5、“帮助”没什么帮助

　　“帮助”局限在小小的弹出窗口里。更糟糕的是，你必须使用滚动条上下翻看信息。网站设计者将弹出窗口尺寸锁定了，所以，即使我想把窗口放大也不行。

　　坦白说“帮助”弹出窗口非常垃圾。

　　总结

　　我对这个网站是刁钻了点，因为它是由一家领先的旅游技术公司，同时也是一个领先的旅游网站设计团队组建的。他们理应（也应当可以）做得更好。

　　也许3个月内网站会更好，但这时仍有很多“打磨”工作要做，同样的，也需要一些重新设计。现在还没有回报。幸运的是回报的季节，也是英国打包度假销售高峰时期（一月/二月/三月）还有一段时间！

又一个细节点评。看下travel.co.uk，一个“将旅游比较消费提高到新高度”的新网站。（此时）它有点像一个主要卖英国打包度假产品的网站，但以后的趋势会是增加更多产品类别。

五点我喜欢的

1、选择预订代理，选择你的假期

　　在网站上你不仅仅能选择产品，还可以选择向谁预订。网站不参与顾客和代理商之间的业务来往。

　　“要注意，网站上显示的产品和服务都不是我们提供的。它们是由我们无法控制的第三方提供的。你要先确定希望买这些产品和服务，然后再和这些第三方组织联系。第三方供应商会按照他们自己的标准期限和条件提供产品和服务，这些可以在网站的相关产品和服务预订表中看到。”

　　这就使得该网站与大多数在线代理网站不同，后者倾向于直接将顾客送到供应商那里。

2、支持旅游诚信协会（TTA）

　　有意思，他们支持TTA的加盟代理，对于较小的旅游公司来说是个好消息。

3、候选名单

　　浏览一下你的候选名单，你也可以通过拖动重新排序。

　　你还可以在候选名单中并列对比各项：

　　候选名单的唯一缺陷是，cookie好像是有时间限制的。如果你关闭浏览器，再重新访问网站，候选名单就没了（而即使你关掉浏览器，Virgin Holidays也可以保留未保存的候选名单）。

　　4、日历

　　下面是带价格栏图表的日历：

　　选择7月9号171英镑，就会有个弹出页面。在这常见的弹出页面上，AJAX Call会检查日期与价格绑定的有效性。

　　在它检查时，我可以看到产品的详尽信息（上图，注意右上角在检查有效性），没有任何警告。但紧接着，因为产品是无效的，网页刷新后转向一个注明“无有效产品”的网页。

　　嗯……也许我根本就不喜欢这个日期检查系统！

　　他们要把“无效”信息显示在详细资料页面，因为如果不这样，我可能已经开始看网页了，在这时刷新出现的否定页面让我无语……应当让用户掌握他们的体验！

　　5、域名

　　是的，travel.co.uk是个好名字。