Archive for the ‘SEO策略’ Category

china seo Beginner Technics

Wednesday, April 8th, 2009

Many SEO china technics focus on china search engine submission, meta tags, backlinks, and other such methods. While these types of approaches do work, they can be complicated for SEO beginners. And, these techniques can be time-consuming. There is, however, one SEO technique that is perfect for beginner website owners.

This SEO method is quite simple, and should really be the very first technique on which every website owner focuses. All it involves is writing good content.

Many people underestimate the importance of good content on a website and instead put a great deal of time into site design and the aforementioned SEO techniques. But, what these people fail to realize is that without good content, visitors will not enjoy your website. It is unlikely that anyone will visit your site–and, even if they do visit, they will probably not ever come back because there will be nothing to compel them to return.

Good content is what makes people spread the word about a website. Good content is what gets people to sign up for an RSS feed or email newsletter. It is what makes people bookmark articles or pages of a website on various social bookmarking sites–which, in turn, helps to advertise a website. Good content is what makes people email their friends about what they just read about. Without good content, it doesn’t matter how many “share this” or “email this” buttons you have after your articles; no one will want to share what you have written on your website, anyway.

Now, writing good content does not necessarily mean that a person needs to write essays of immense length. Nor does it mean that anyone expects website owners to pen great pieces of literature. Instead, writing good content simply means that the articles and text on the website need to be clear, interesting, and valuable to the reader in some way.

Think about it like this–you would not visit (or revisit) a website that contained no valid or useful information. You would not go to a site that was difficult to read because the text contained dozens of grammatical errors. And it goes without saying that any website that you found to be boring would be one from which you would quickly click away.

So, website writers need to write text in such a way as to keep them interested. But, not only that, writers need to make sure that their content attracts readers in the first place. An article may have good content, but it doesn’t serve a purpose if no one comes to read it, after all.

The way to write good content that attracts readers is through the use of keywords. There are many keyword tools on the internet; choose one that will give you suggestions of which keywords to use in any given article. If you use those keywords for a certain percentage in your article (perhaps from 2% to 5%, though recommendations on this percentage vary), you will likely attract many more readers than if you did not use the keywords.

Writing good content is more important than most other SEO techniques. You have probably heard the phrase, “Content is king.” This is never truer than on the internet. For every website subject, there are hundreds–if not thousands–of websites devoted to that subject. So, every website has competition; in fact, many websites have a great deal of competition for readers. Without stellar content, a website has little hope of keeping readers–readers will simply head to one of the other hundreds (or thousands) of sites devoted to the same subject.

大品牌排名全面提升是革新还是?

Friday, March 27th, 2009

上个月,《点石互动》发布了一篇“Google排名算法异动:大品牌排名全面提升”,告诉了我们一个现象,大品牌排名全面提升。
这是一个革新!告诉我们,现在的市场推广的重点开始由传统转向网络。
对于这种转变,我们准备好了吗?
以下摘自《点石互动》的信息。
2月20号,站长世界有一个会员发了篇帖子提到,他注意到现在Google排名中,很多以前并没出现或排名并不怎么样的大品牌,排名突然提高。这些大品牌都是500强等级的。他举的例子包括(英文)“笔记本电脑”,“戒烟”,“高速上网”,“汽车音响”等。这几个词第一页排名中都出现了像戴尔,苹果等大品牌网站。

这个帖子并没引起太多反响。不过值得注意的是,管理员Tedster及多位版主对这个帖子很关注,并且补充了很多想法与细节。

2月25号,著名的Aaron Wall在他的博客发表了一篇帖子,题目就是“Google新算法给予品牌很大权重”。Aaron Wall在帖子中也举了几个例子,包括机票,汽车保险,靴子,减肥,健康保险,线上学位,手表等几个词。

据Aaron Wall的跟踪记录,这些比较宽泛的行业词前10位中,都在1月18号左右突然出现了很多大品牌公司网站。比如搜索“机票”时,出现的美国航空,达美航空,西北航空,大陆航空等。这些大品牌网站以前排名比较靠后,现在突然同时排进前十。

要说明的是,我在新加坡搜索的结果并不一样。也许是新算法还没扩展到美国之外的其他地方,也许是内地化结果的作用。中文搜索似乎也还没有这个现象。但这个趋势绝对值得注意,早晚会扩展到其他语言和地区。

Aaron Wall的帖子发表之后,这个趋势受到广泛关注和讨论。不过目前还没有来自Google官方的确认。Matt Cutts在Sphinn讨论中承认,最近是有一些算法改变,但这种改变是Google每年都会做的很多次正常修正中的一次,还谈不上是大更新。Matt Cutts拍了一段视频,这几天将会公布出来,让我们拭目以待。

对大品牌给予更多权重,Google CEO Eric Schmidt曾经给过一些暗示。去年10月,Eric Schmidt在一次行业年会中,就在场的新闻记者以及杂志主管们说过,互联网正在变成充斥虚假信息的污水坑,而品牌是判断被信任内容的越来越重要的信 号。品牌是解决方法,是解决这个污水坑的方向。

按理说,大品牌,大公司网站确实排名就比小网站容易的多。不过这次算法修正却不同于域名权重提升,而是线下品牌力量在搜索中的反应。

那么现在最大的问号就是,Google怎样判断和鉴别所谓的线下大品牌,从而给予更高排名?

这个问题换一种说法就是,做SEO的能怎样利用这一最新趋势,提高自己网站排名呢?

金融危机对电子商务影响程度的有力佐证

Friday, December 12th, 2008

全球金融危机引发经济大幅度衰退。

电子商务从业者都在考虑的一个问题是,这次危机对电子商务到底有多少影响?

我们从一个实际电子商务例子切入,从局部窥视宏观,简单量化金融危机对我们电子商务实实在在的影响。

研究对象基本信息:化妆品行业、B2C型电子商务。

研究方法:在2008年9月至12月的4个月中,网站从百度搜索引擎来的流量变化基本不变。我们统计这部分流量每月平均转化率。对比图如下,

 

从上图中看出,经济环境的衰退确实影响了我们的电子商务。10月份衰退了25.71%,11月份衰退了13.46%,12月份衰退了5.56%。

2008年9月到现在,总的衰退了39.29%。这种衰退可以映射成电子商务购买人群数、成交量。

宏观经济不济影响着电子商务并将继续负面地影响下去。

如何决定Blog搜索结果排名的?

Friday, December 12th, 2008

如果你拥有一个blog,并且希望里面的文章能在搜索引擎里获得比较理想的排名,那么你平时可以多注意一下这些要点。对blog有利的积极因素:

*blog的流行程度(名气,当然是越大越好)
*blog链接出现在别的blog的”友情链接”里的次数(越多越好;出现在高质量的blog里更好)
*blog文章使用标签(tag)进行分类
*blog的PR值(越高越好)
*blog的RSS feed订阅人数(越多越好)
*blog的链接出现在电子邮件或聊天记录里的频率(越高越好)
*blog链接(本身或文章链接)在搜索结果里被点击的次数(越多越好)
*对blog不利的消极因素(容易被Google认为有spam意向)
*blog文章总是在预定的时间内大量发布(容易被认为是机器操作或spam行为)
*blog的RSS feed里输出的内容和网站实际内容不一样
*blog里所包含的重复内容的数量(越多则越容易被认为是spam)
*blog里使用了垃圾型blog常用的词语或短语
*blog文章内容有着统一的长度
*blog文章里的链接总是指向同一个网页或同一个网站
*blog里有大量的广告
*blog里的广告的投放位置

其实总结了这么多有利的因素,只要记住它的本质才是关键。Blog的全名应该是Web log,后来缩写为Blog。Blog是一个易于使用的网站,您可以在其中迅速发布想法、与他人交流以及从事其他活动。所有这一切都是免费的。

总体来说,还是那句:坚持长期用心写原创内容,排名自然会升上去。

“宁波猎头”公司,猎取高精尖人才的生力军

Thursday, November 13th, 2008

国际国内知名的两家宁波猎头公司与宁波市人才开发服务中心达成了人才中介交流合作协议。这标志着宁波市开始加速提升人才中介市场特别是高端市场体系建设,从而为宁波猎头获取更多的高精尖人才奠定良好基础。

何谓“猎头”?“猎头”即指“网罗高级人才”。猎头公司就是网罗高级人才的公司,通俗点说,就是替有需要的单位去搜寻紧缺高级人才,直至把人才招揽过来的公司。

其实,宁波市土生土长的宁波猎头公司也已不少。据市人事局统计,全市经批准领取许可证的人才中介服务机构已达70家。其中,有不少是专营宁波猎头业务。

宁波猎头公司在猎寻高精尖人才方面较传统的人才市场招聘有何优势呢?重点为外企提供人才宁波猎头服务的浙江中智经济技术服务有限公司宁波分公司总经理张悦说,人才“宁波猎头”服务与传统人才市场服务相比较,最大的优势在于对客户来说更有针对性,更适合为企业猎取高精尖人才。“宁波猎头”公司在猎寻人才时需要对客户所处行业背景、企业状况等作全方位的考察,然后按照单位需要,在全国范围内搜寻适合这一岗位的人才。毋庸置疑,“宁波猎头”公司正在成为宁波市猎取高精尖人才的生力军。

尽管宁波市“宁波猎头”行业初露端倪,但这一新兴行业的发展还面临着一些困难和问题。

有关专家认为,当务之急,政府及相关职能部门应尽快建立专门机构。

“宁波猎头”公司在挖掘高精尖人才方面的作用,正日益引起政府及有关部门重视。今年8月底,宁波市人事局出台了《关于人才中介服务机构在甬设立分支机构有关事项的通知》,第一次对吸引外来“宁波猎头”机构在甬落户作出了具体规范,这预示着宁波即将迎来一个“宁波猎头”繁荣的新时代。

Singapore Recruitment Agency

Thursday, November 13th, 2008

As a Singapore Recruitment Agency, we are providing contract staffing, permanent & temporary placement, foreign manpower and executive search. As a Singapore Recruiting Agency, the industries we are specialized in include: Hotel management, Consumable Goods, Pharmaceutical, Real Estate, Construction Industry, High-tech, Financial Services/Banking, Manufacturing (General), Manufacturing (Automotive), IT, E-Business, Garment, Hong Textile, Shoes, Consulting/Professional Services.

Brilliant City Pte Ltd is a Singapore-based professional recruitment firm and a licensed Singapore employment agency.  Singapore employment agency are dedicated to provide our target clients with qualified Singapore staffing agency and Foreign Manpower from China, Australia and other Asia Countries. We are providing the service of high class talents search and Singapore recruitment agency Human Resources Consulting to MNCs around the world as well.
Brilliant City Pte. Ltd. is a privately held executive search firm and  Singapore staffing agency. Singapore employment agency are the advisor of choice among top multi-national/local companies seeking guidance and counsel on senior leadership/executives and skilled operative workforce needs.
Singapore recruitment agency consultants possess a unique blend of professional search experience and industry expertise.
We operate out of Singapore recruitment agency and have a strong partner network across the Asia Pacific region particularly in China.
We place quality at the center of everything we do and solicit candid feedback at every opportunity in order to continually improve our service to clients.

via:     BluDot Communications Pte Ltd

Singapore executive placement

Tuesday, October 7th, 2008

Brilliant is a well established, professionally managed, Executive Search firm for the recruitment and placement of some of the top talent with its clients in the IT, Telecom, FMCG, Financial Services, Banking, Real Estate and Manufacturing Industries, amongst others. Since our inception, we have had one goal- to be an Executive Search, Recruitment and Placement company that delivers value to its clients by partnering with them in providing them with the best talent (Board, Senior and Middle level) which would assist them in creating a distinct advantage in today’s competitive world. We have become a world-class resource to our candidates and client companies by effectively leveraging our vast industry experience and network, including IT to streamline the processes, so as to consistently deliver value to our clients. We have also, in the process, become a preferred partner of our clients for their search assignments

前TOM在线CEO王雷雷接任空中网CEO启未

Tuesday, October 7th, 2008

TOM集团发布公告称,王雷雷即日辞去集团副主席及执行董事之职务,同时辞去TOM在线CEO及唐码易趣中国控股董事职务。官方给出的原因是,“个人事业发展的原因”。

王雷雷2003年担任TOM在线CEO,曾经率众创下无线增值业务业界第一的佳绩,但2006年起,无线业务收入出现下滑。

去年11月,TOM在线对门户网站架构进行调整,TOM在线从新闻门户全面转向以产品和功能为主导的应用类服务,此时业界就曾传出王雷雷即将离任TOM在线CEO的消息。

外界猜测,王雷雷此次离职仍与TOM在线业绩下滑有关。就在前一日,TOM集团发布2008年中期业绩报告,截止到6月30日,TOM集团的利润由2007年同期的995万港币增加到1028万港币,但互联网业务的收入较去年同期下降11.1%。此前TOM集团非执行董事汤美娟在辞去集团CEO之后,于8月18日再次辞去非执行董事一职,业界分析原因亦是如此。

今年上半年以来,互联网业界不断上演高管离职风暴,空中网CEO周云帆、分众传媒COO陈从容、新浪董事会主席段永基、盛大网络总裁唐骏等人先后辞职。

TOM集团未公布王雷雷离职之后的接任人选。至于王雷雷的去向,目前暂不明朗,有消息称,王雷雷或将与友人一起创办电子商务网站,亦有传言称,其将接任空中网CEO一职,重操无线业务强项。

电磁阀的Google跟踪

Thursday, September 25th, 2008

电磁阀工作原理是当入口与出口没有压差时,通电后,电磁力直接把先导小阀和主阀关闭件依次向上提起,阀门打开。当入口与出口达到启动压差时。

通电后,电磁力先导小阀,主阀下腔压力上升,上腔压力下降,从而利用压差把主阀向上推开;

断电时,先导阀利用弹簧力或介质压力推动关闭件,向下移动,使阀门关闭。

电磁阀 Google排序

1、电磁阀- 上海泰通阀门有限公司
电磁阀页面相关度:9.95%
首页电磁阀数量:14个
www.shttv.com 上约有 203 项符合电磁阀的查询结果

2、余姚市三力信电磁阀有限公司
电磁阀页面相关度:3.48%
首页电磁阀数量:6个
www.sanlixin.com 上约有 63 项符合电磁阀的查询结果

3、电磁阀-浙江子龙电磁阀业有限公司
电磁阀页面相关度:1.90%
首页电磁阀数量:4个
找不到和您的查询 “site:wwwww.cnzlfy.com 电磁阀” 相符的网页

4、电磁阀_百度百科
电磁阀页面相关度:3.49%
首页电磁阀数量:46个

5、电磁阀系列-上海耐博泵阀制造有限公司
电磁阀页面相关度:12.09%
首页电磁阀数量:26个
www.cnnbpv.com 上约有 74 项符合电磁阀的查询结果

6、上海欧凯电磁阀制造有限公司
电磁阀页面相关度:-
首页电磁阀数量:2个
www.sh-ok.com.cn 上约有 83 项符合电磁阀的查询结果

7、气动,电磁阀,气动元件–奉化市美通电磁阀厂
电磁阀页面相关度:3.05%
首页电磁阀数量:10个
 www.mtqd.com 上约有 97 项符合电磁阀的查询结果

8、电磁阀-上海嘉德阀门制造有限公司
电磁阀页面相关度:6.90%
首页电磁阀数量:14个
www.jiadev.com 上约有 173 项符合电磁阀的查询结果

9、电磁阀调节阀供应商-大连力迪提供德国GSR电磁阀,德国RTK调节阀,电动 …
电磁阀页面相关度:6.22%
首页电磁阀数量:16个
www.dlleader.cn 上约有 86 项符合电磁阀的查询结果

10、江阴市电磁阀厂
电磁阀页面相关度:11.1%
首页电磁阀数量:14个
www.zhisong.com 上约有 30 项符合电磁阀的查询结果

搜索引擎:搜狗 – 推出奥运助威团

Friday, September 19th, 2008

虽然16天的奥运会已经结果,但在互联网中奥运会的热度还没有退去!

中小企业联手搜狗助威2008评选活动
助威团分为绿色助威团、科技助威团、人文助威团、服务助威团四大助威团。
每家参加助威团的公司,都可以填写公司名称,入选理由通知网民的投票决定。

例如
启东市南化仪表设备有限公司加入搜狗助威团 为奥运助威

启东市南化仪表设备有限公司是原化学工业部标准液位计专业生产企业,技术力量雄厚,生产设备精良,检测设备齐全,并率先通过英国PREMIER ISO9001国际质量管理体系认证,并积极按照ISO9001的各项章程对企业的运行进行严格管理,把质量视为企业的生命,把诚信视为企业的基石。

公司生产的液位仪表主要有:磁性液位计、磁性浮子液位计、磁性界位计、磁性浮球液位控制器、磁性远传变送器、磁性浮标液位计、磁性浮球液位开关、超高温磁性液位计、超高压磁性液位计;彩色石英液位计、双色石英液位计、带灯石英液位计、双色石英界位计、锅炉用石英液位计、衬四氟耐腐石英液位计、高压石英液位计、高温石英液位计;玻璃板液位计、透光式玻璃板液位计、反射式玻璃板液位计、双色玻璃板液位计、锅炉水位计、积水报警器、回油管道分水器;电动浮筒液位变送器、外贴式液位变送器、差压式液位变送器、电容式液位计、电容式液位开关、投入式液位变送器、磁致伸缩液位变送器、超声波液位计、雷达液位计……

启东市南化仪表设备有限公司祝北京奥运会圆满结束,公司协全体员工为奥运会加油助威。