在任何情况下，根据公布的一项研究的美国ComScore的关于法国的活动在互联网上。这项调查，描绘出一个相当准确的肖像平均冲浪法国在小组的用户15岁以上。
首先，上网时间。据ComScore称，法国的花费平均每月27小时在互联网上，观众九万三千二点〇万小时在线活动的大约35万互联网用户组成的六边形。期间的活动的时代有很大不同，但交流的工具有一个明确的偏好法语。 14 ％以上的上网时间是即时消息， 8 ％是用于电子邮件和近6 ％ ，使用社会网络：
搜索工具不是奖赏他们只有2.4 ％的上网时间。这意味着如果搜索是一个营销工具，它并不一定是理想的杠杆作用，达到最广泛的观众。
另一个有趣的研究数据显示， Facebook是现在的10个最受欢迎的网站在法国有近39 ％的范围。美国网络正在越来越多观众的518 ％ ，比前12个月。什么做了很多嫉妒在互联网上景观六角形。
The construction of web awareness is the crux of a marketing strategy. Most marketing efforts are directed to this very important stage, or at least so it should be.
My professor of Digital Marketing Dave Chaffey (IDM – London) has spent many hours of lessons to get me in the head how important but also difficult to build its brand in the new so called marketing.
Let’s see how to make your brand “strong” through search marketing.
We can divide the stages of this work into four main sections. Vediamole one by one:
pay per click：
The pay per click is often used incorrectly to achieve only short-term goals: traffic and conversions. Especially in this time of financial crisis and recession, I noticed that many companies have reduced the budget aimed at reducing Web Marketing especially the keyword bidding for more generic (those used to make branding).
Anyone who has studied marketing knows that in reality the true value of their business lies in the value of the brand. A strong brand is critical to ensure its future and to increase still further the value of the company.
Through paid search (especially adwords) should buy keywords that are part of our business are associated with the ads that contain the brand communication and a “strong”. Different groups should be created so as to divide as much as possible depending on our market.
Not too much to take the cost for conversion of these ad groups. This study mainly to associate its image in certain areas. The keyword that you buy do not have to be too general or broad. There you have to do the usual questions that are in the marketing plan: “What differentiates me from my competitors?” “What are my strengths?” and then “What and how I want to communicate?” Here is an invented case study:
I have a company that sells vacuum cleaners. The first thing you should do is what differentiates me from my competitors and what are my strengths. Then I have to ask what I want to communicate to my target audience. Sell vacuum cleaner very cheap and can be distinguished in addition to the price for the fact that they consume little and are lightweight. Once the reasoning we are going to create our group turned to the branding.
In our case we can create different groups. One could for example be a group addressed to whether the product. Keyword Some could be “economic vacuum cleaners, low-price vacuum cleaners, vacuum cleaners best price …”. Ads should include the brand and a strong message to the effect that so remind me. For example: Pinco Pallino sells vacuum cleaners at the lowest prices on the web.
Another group may be targeted for example to light: “light vacuum cleaners, vacuum cleaner light …” and so forth. The ad must communicate and to remember the name of the brand as well as the “lightweight vacuum cleaners”
We can also create a much more generic, with very broad keyword like “vacuum cleaners”. This allows users to join the brand as keyword. Attention to prices. In order not to spend capital to decide to invest only a small daily budget on groups and especially the general use of the function. Some times are better than others to appear, depending on the market.
Important is the landing page, even at branding. I personally advise you not to use the Home in these campaigns, but pages designed specifically for branding and communicating something powerful.
The same thing you do with more banners, and video using the visual effect: color, slogan, logo. The visual memory is crucial in marketing and should be exploited even with the paid search through the various networks available (adwords, Yahoo! Search Marketing).
Organic Search
This is one of my favorites. There are very few in Italy, marketer and therefore companies who work on building the brand through organic search. Probably because the message you pass may seem less obvious. But it is not.
One study showed that 41% of users think that sites that appear at the top of search engines are the leader in its niche market. We need to play with this “ignorance of the less experienced users of the Internet.” Ignorance in the sense not of course offensive. It ‘important to be up there, especially with the keywords mentioned above. Probably not the ones that concern us in terms of conversion, but are essential for branding. The metadescription be optimized to best just like you when you create an ad on Adwords. We need to impress and be remembered!
One strategy would be to create special content for this purpose. Always keep in mind the 4 P of marketing (Product, Price, Place, Promotion). Displace your competitor, raising your strengths. It may be in the product, service, but also in the price or the fact that it is a good or service for only a certain niche. The tests are essential. The Search Marketing always follows the rules of the old marketing.
Course content that are created for this purpose should be driven with a good link building campaign, being always attentive to the keyword anchor used. Also help the growth of the brand.
Blogging and Video
The blog is one of the best tools to strengthen its brand. E ‘a way to be able to differentiate. Use this to make it clear to your users who are the real experts in your field. This must be a source of direct communication to your target audience. Use it to listen (via the comments). The blog is typically easier to place, especially if they are updated frequently. Can bring much traffic from the Natural Search and if I used the weapon may be more. The Video is just as important, often used with the blog. To make you understand what I am talking about do you see this wonderful advertising campaign of a famous American company that manufactures and sells a product boring. The blender. Through a blog and videos have made the product attractive and shot a thousand of their brand awareness. They have surprised everyone in america and remember them. Especially those looking for a mixer. Watch the website / blog dedicated to their brand building: Will It Blend?
Social Media
Could not miss the latest arrival, but now always cornerstone of search marketing. The Social Media. The first trick is simple: be there! What seems to be little, but I assure you that companies that exploit social media for branding are very few.
Decide what are the sites on which to be depending on your market. Create groups, participate, ask to see. The social media is a big square with many people and stalls. Strategies on how to act may be different. Every market has its opportunities. Use the old rules of marketing, work forever.
For a portion of the budget and your efforts to the Brand Building. E ‘of vital importance, particularly in a time like this where the economy will be out of all the companies “anonymous.”
In the next
Many SEO china technics focus on china search engine submission, meta tags, backlinks, and other such methods. While these types of approaches do work, they can be complicated for SEO beginners. And, these techniques can be time-consuming. There is, however, one SEO technique that is perfect for beginner website owners.
This SEO method is quite simple, and should really be the very first technique on which every website owner focuses. All it involves is writing good content.
Many people underestimate the importance of good content on a website and instead put a great deal of time into site design and the aforementioned SEO techniques. But, what these people fail to realize is that without good content, visitors will not enjoy your website. It is unlikely that anyone will visit your site–and, even if they do visit, they will probably not ever come back because there will be nothing to compel them to return.
Good content is what makes people spread the word about a website. Good content is what gets people to sign up for an RSS feed or email newsletter. It is what makes people bookmark articles or pages of a website on various social bookmarking sites–which, in turn, helps to advertise a website. Good content is what makes people email their friends about what they just read about. Without good content, it doesn’t matter how many “share this” or “email this” buttons you have after your articles; no one will want to share what you have written on your website, anyway.
Now, writing good content does not necessarily mean that a person needs to write essays of immense length. Nor does it mean that anyone expects website owners to pen great pieces of literature. Instead, writing good content simply means that the articles and text on the website need to be clear, interesting, and valuable to the reader in some way.
Think about it like this–you would not visit (or revisit) a website that contained no valid or useful information. You would not go to a site that was difficult to read because the text contained dozens of grammatical errors. And it goes without saying that any website that you found to be boring would be one from which you would quickly click away.
So, website writers need to write text in such a way as to keep them interested. But, not only that, writers need to make sure that their content attracts readers in the first place. An article may have good content, but it doesn’t serve a purpose if no one comes to read it, after all.
The way to write good content that attracts readers is through the use of keywords. There are many keyword tools on the internet; choose one that will give you suggestions of which keywords to use in any given article. If you use those keywords for a certain percentage in your article (perhaps from 2% to 5%, though recommendations on this percentage vary), you will likely attract many more readers than if you did not use the keywords.
Writing good content is more important than most other SEO techniques. You have probably heard the phrase, “Content is king.” This is never truer than on the internet. For every website subject, there are hundreds–if not thousands–of websites devoted to that subject. So, every website has competition; in fact, many websites have a great deal of competition for readers. Without stellar content, a website has little hope of keeping readers–readers will simply head to one of the other hundreds (or thousands) of sites devoted to the same subject.
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Brilliant City Pte Ltd is a Singapore-based professional recruitment firm and a licensed Singapore employment agency. Singapore employment agency are dedicated to provide our target clients with qualified Singapore staffing agency and Foreign Manpower from China, Australia and other Asia Countries. We are providing the service of high class talents search and Singapore recruitment agency Human Resources Consulting to MNCs around the world as well.
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Brilliant is a well established, professionally managed, Executive Search firm for the recruitment and placement of some of the top talent with its clients in the IT, Telecom, FMCG, Financial Services, Banking, Real Estate and Manufacturing Industries, amongst others. Since our inception, we have had one goal- to be an Executive Search, Recruitment and Placement company that delivers value to its clients by partnering with them in providing them with the best talent (Board, Senior and Middle level) which would assist them in creating a distinct advantage in today’s competitive world. We have become a world-class resource to our candidates and client companies by effectively leveraging our vast industry experience and network, including IT to streamline the processes, so as to consistently deliver value to our clients. We have also, in the process, become a preferred partner of our clients for their search assignments
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