China’s Internet Data Center survey shows that in 2008 the scale of China’s Internet audience effectively reached 300 million break 303 million, in 2007 more than 182 million of the 66.5 percent growth. Olympic Games and other major events in the dissemination of good performance of the Internet, speed up the development in 2008, although 2009 will be the impact of economic crisis, but the impact should be limited to a certain extent, the size of the Internet audience will remain effective and stable development momentum. On the other hand, due to economic downturn, and many consumers will buy some day-to-day to the network, cost savings. Therefore, enterprises in the
network marketing should not be reduced inputs, at least to maintain or even increase. In that case, users access to consumer information in the channel which is mainly? What type of channels for the most Internet users rely on? What forms of advertising is most effective at attracting the attention of Internet users participate in and influence their purchase decision?
Comprehensive portal of the network is the most important source of consumer information
Chinese Internet users access to consumer information network media source, the integrated portal is the most important source, as the contents of communications products, community information and search the contents of a high concentration of sites, has become a daily audience of more than七成consumer information network access to the media, and search engine web site, e-mail and C2C e-commerce site, a user in the provision of day-to-day aspects of consumption, followed by information, the ratio reached 53.57%, 39.95% and 34.79%. We can see that search engines and e-mail source of information in the contribution of consumption is also greater strength, which is the user take the initiative to find the source of information, which is the passive acceptance of the user the source of information, both in the provision of consumer information on each other.
Tags: China Internet Online Marketing
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